The way your patient interacts with your business and how you respond is essential to business growth. Creating a seamless brand experience across all channels, including social media, will help you achieve greater success and allow you the opportunity to interact with your patients in the channels they are currently using.
The Business Supplement™
As a health-care professional, your time is extremely valuable. The people who need you and your care will always supersede the time and energy you have available to serve. So how are you going to be able to help every ideal patient who walks through your doors if you don’t have enough hours in the day, or if they can’t afford your care?
After consulting hundreds of practitioners and working one-on-one with others who were sure they had already nailed down their niche, it turns out that choosing your niche is one of the hardest things to figure out. But it’s also one of the most important and rewarding.
Did you know that 44% of all brand posts use links to engage users via social media? Having direct links to a designated landing page can be an important part of your Call to Action (CTA).
Repurposing your content is one of the biggest timesaving hacks you can use when it comes to creating content. The goal is to take the talking point you’re discussing and break it up into multiple forms of content for each platform. This way you’re not having to think of several different ideas to discuss every week, and you’re able to be in multiple places at once.
Did you know there are government rules and guidelines when it comes to what you can and cannot post on your social media channels? Designs for Health’s social media team met with Senior Regulatory Manager, Meghan Killoy.
She reminds us to use caution when selecting images or videos for posting. It is impermissible to use pictures, vignettes, symbols, or other means in a manner that would otherwise suggest the presence of a disease or condition. For example, a picture of a hand with the joints highlighted in red may be considered an impermissible claim, especially if the red highlight could be interpreted as a disease state of arthritis.
Among the claims that can be made for dietary supplements, the most common type of claim is the structure/function claim, which pertains to the normal processes of a structure or function of the human body. Structure/function claims may be made if you have adequate scientific substantiation that the claims are truthful and not misleading. The claim must include the mandatory disclaimer statement below in a bold font, which is linked by an asterisk symbol.
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
If the label of a product marketed as a dietary supplement bears an impermissible claim, the product will be subject to regulation as a drug. When assessing if a claim is impermissible, the FDA defines a disease as “damage to an organ, part, structure, or system of the body such that it does not function properly or a state of health leading to such dysfunctioning.”
There are certain factors to consider when determining whether a particular claim is a permissible structure/function claim or an impermissible claim related to the FDA’s definition of “disease.” The claim may not suggest that that product has as effect on a specific condition or a characteristic sign/symptom of a condition, and it should not imply that the product is a drug, is a companion to regular drug therapy, or that it prevents adverse events associated with a disease/condition. Claims should not use impermissible terms, such as disease, antiviral, antibacterial, antiseptic, antibiotic, analgesic, diuretic, antidepressant, or any other word suggesting that the product is intended to cure, treat, or prevent disease.
When reposting or liking content please remember that the FDA considers this type of social media interaction to be equivalent to endorsements of the associated claims.
For more information on the regulation of health claims, structure/function claims, and nutrient content claims, please see Label Claims for Conventional Foods and Dietary Supplements, the Small Entity Compliance Guide on Structure/Function Claims, or the Advertising Guide for Industry.
Dr. Cyd Charisse Williams, MD Shares Her Success & Vision Streamlining Patient-Care with a Customized App
Designs for Health (DFH) is proud to share our ongoing success stories that recognize and celebrate various health-care professionals in our community who exemplify contributions to the practice of medicine.
In today’s world, marketing strategies revolve around social media because that’s where most people are spending their time. Unless you’re outsourcing your social media marketing to a professional, it’s difficult to consistently create the content you need to make the most of these audience-building opportunities. Even more daunting is knowing where to begin!
The reality is that creating content is one of the biggest friction points for most practitioners. I want to help relieve the overwhelming task. I want to show you that it can be easy and clear to know what kind of content you should be making, how to make it, and help you understand how to repurpose one single piece of content effectively. This will save you time to get you back to what’s most important – caring for your patients.
One of the best things you can do for your business as a health-care practitioner is to answer this question, “Who is your Ideal Patient?”
Social media is an important aspect of growing your business, and although it may seem unimportant, image sizes matter. This is one of the most important variables to consider for optimal exposure.