Building a social media presence requires a strategic plan to reach the right patient who will become supplement purchasers. Designs for Health (DFH) provides you with the tools to grow your audience and increase your product sales via your social channel:
- Create eye-catching social media posts: Use high-quality images and creative captions to showcase your DFH product in a visually appealing way that grabs the attention of potential buyers. DFH provides you with access to our product photography here.
- Leverage your Designs for Health virtual dispensary on your social channels for convenience and easy access to your DFH products. Your patients can shop even when you're not in the office. Designs for Health provides you with a free, secure virtual dispensary.
- Conduct social media campaigns: Host giveaways or run contests on social media platforms to increase brand awareness. Designs for Health has many product campaigns that we encourage you to repost.
- Collaborate with influencers: Identify relevant social media influencers and collaborate with them to promote your product on their social media handles.
- Offer exclusive discounts: Provide discount codes or special offers exclusively for social media through private email communications or DMs to your social followers to incentivize buying behavior. Designs for Health loves that you are sharing your DFH products on your social pages- thank you! Our social guidelines prohibit pricing, discounting, posting practitioner codes - publically. We encourage our partners to publically post for educational purposes. Content guidelines allow for “order here” or “learn more” language and to set your IG account bio link to your DFH dispensary.
- Use social media to provide customer support: Respond to queries or complaints on social media to show that you’re an active and responsive business that values customer satisfaction.
- Utilize social media advertising: Use social media advertising to target specific audiences based on interest, demographics, and location to reach more potential buyers.
- Leverage user-generated content: Encourage customers to share their experiences with your Designs for Health products on social media by offering incentives to help create buzz and increase sales. Designs for Health made a Testimonial Highlight on our IG page, where we showcase our UGC. Click here to view.
The bottom line is 80% of customers say that their experience of a company is just as important as the products they are receiving, so show up on social media and incorporate these tools today!
