Losing Supplement Sales to Big Box Retailers

Over the past few years, the popularity of supplements has been on the rise. More and more people are looking for ways to supplement their health. 

The pandemic has played a significant role in this surge of concern and has spurred the growth of the health and wellness industry in ways we have never seen before. The supplement industry is now worth $59.1 billion annually in the U.S. alone, with sales continuing to rise. By incorporating or expanding the role of supplements in your practice, you can tap into this growing market and provide your patients with an important tool for improving their health.

Selling more to the people who know, like, and trust you is a tried and true strategy for growing your business. The critical question on everyone’s mind is how to focus on wellness while increasing your bottom line. The answer? Stop losing supplement sales to the big guys. It’s no longer a question of “if” people are buying supplements but rather “where” they are buying them.

Patients are looking for answers. And if you’re not supplying the education and engagement, we know where they are turning: to Dr. Google. This pattern of customer behavior leads to a vicious cycle of unfulfilled patient needs as they buy products that promise the moon, which often fail to deliver on their value proposition.

Simply put, there is a huge opportunity in the marketplace for those who can help patients meet their acute and chronic health needs and their foundational health goals. You have a huge leg up in this foundational health arena because your patients already trust your counsel and care. The next step to growing your bottom line is taking ownership of the conversation around the foundational nutrients that will enable patients to thrive in our hectic and stressful lives.

This is easier than it might sound at first. I'm talking about creating a foundational supplement bundle you recommend to your existing and prospective patient population. This will provide a solution to real patient problems and distinguish your practice from competitors in the same industry while simultaneously positioning your business for recurring supplement sales.

What Exactly Is a Foundational Bundle? 

A foundational supplement bundle is a carefully curated selection of supplements to support optimal health. It is important to pick supplements that address the most common patient needs. As a healthcare practitioner, you are in a unique position to identify these issues and recommend the most effective supplements to your patients.* 

When choosing which supplements to include in your bundle, consider the supplements you most often recommend to your patients to support weight management, stress management, sleep,  nergy and inflammatory response.* 

Keep in mind that this bundle serves as the basis for daily health. It differs from practice to practice based on your ideal clients' socio-economic status, level of health awareness, etc. It's worth noting that this bundle is meant for long-term usage. And you simply add other product recommendations on top of this foundational bundle as needed for each patient. 
 

Whether you use Branded Professional Label supplements or you Private Label and create your own brand…one thing is clear, people need your help, guidance, and recommendations so they can stop wasting time and money on the wrong products that don't move the needle and increase their frustration without resulting in successful outcomes. 

Stick to Your Core Values & Educate Your Audience

Remember, when it comes to selling your supplements, it's essential to lead with education and follow with recommendations. By teaching your patients/community about the benefits of daily foundational care, you ensure your story makes sense to them. Better sleep, less stress, and more energy are a simple 'back to basics' reminder that we've steered off course, and there's an easy way to get back on track. 

Sometimes things take time to catch on, but when they do, they can spread like wildfire—staying consistent with your marketing and focusing on foundational health throughout your marketing mix, such as social media, blogs, emails, in-clinic communication, website, and more. This will help people hear the message multiple times so it can stick.  

Getting your team on board with the supplement offers is also important. Educate them about the benefits of each supplement and provide them with the tools they need to promote and sell the products confidently. A knowledgeable and supportive team can create a positive and seamless patient experience, leading to increased trust and loyalty. 

What Are You Waiting For?

You can improve patient outcomes while growing your business by providing patients with the right supplements–from a trusted supplier–and with a thoughtful marketing strategy. By taking ownership of the conversation around daily foundational health, you can significantly impact your patients' lives and the community as a whole.

Offering a bundle of essential supplements creates a convenient, affordable, and effective solution for your patients to maintain their foundational health. By focusing on recurring monthly sales built upon a subscription model, you can establish a reliable revenue stream that allows for financial freedom and continued success.

Don't miss out on the opportunity to enhance patient care, be part of the massive $59 billion dollar industry and grow your business by offering a foundational supplement bundle. 

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.