The Business Supplement™

evaluate-marketing

5 Easy Steps to Evaluate Your Current Marketing Efforts

It’s very important to occasionally revisit your current marketing efforts to be as effective as possible. There are many avenues that offer opportunities for marketing and growth for your practice, whether it’s on social media, email campaigns, blog posts, or even in your own office. Let’s look at some of the areas where there may be gaps in your marketing efforts and see how you can start filling them!

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heart-centered-practitioners

Appreciation Marketing for Heart-Centered Practitioners

One of our deepest cravings as humans is to be appreciated. As a health-care provider, making sure your patients feel valued always needs to be high on your list of priorities. Going out of your way to demonstrate acts of kindness on a regular basis is a characteristic that may come more naturally to some, but it’s these little things that should be at the forefront of your mind when thinking about your practice.

No matter the industry, if you were to recall a positive customer or patient experience, I bet that positive recollection comes down to how someone made you feel. To do this for your own patients doesn't mean you need to spend hours figuring out how to make each individual feel appreciated. In fact, it’s the small gestures and acts of kindness that will take your practice’s patient experience the extra mile and make a big difference.

Think for a moment what differentiates your experience at a 5-star hotel vs a 3-star hotel. It comes down to the small, simple things that a 5-star hotel knows you need before you ask. These may include finding a chocolate on your pillow, a welcome basket, or an info package for your next steps on how to navigate the time spent in the area.

When we spend some time looking at the user experience in our business, we start to see opportunities to make small adjustments that can exponentially add to the success of our practice, whether chocolate is included or not!

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