The Business Supplement™

In today’s world, marketing strategies revolve around social media because that’s where most people are spending their time. Unless you’re outsourcing your social media marketing to a professional, it’s difficult to consistently create the content you need to make the most of these audience-building opportunities. Even more daunting is knowing where to begin!

The reality is that creating content is one of the biggest friction points for most practitioners. I want to help relieve the overwhelming task. I want to show you that it can be easy and clear to know what kind of content you should be making, how to make it, and help you understand how to repurpose one single piece of content effectively. This will save you time to get you back to what’s most important – caring for your patients.

One of the best things you can do for your business as a health-care practitioner is to answer this question, “Who is your Ideal Patient?”

When a new patient visits your office or stumbles upon your Instagram, they don’t become lifelong patients right off the bat. You need to build trust with them first.

Video content is everywhere right now, as I’m sure you’ve noticed! If you’re not currently creating videos or thinking about doing so as part of your online marketing strategy, it's time to reconsider and get started.

Are you ready to take 2022 by storm and take advantage of the massive opportunities in the natural health-care space that are likely here to stay?

With each New Year, most of us take a moment or two to think about what we want to happen in this next chapter. We can all agree that the last couple of years have been a bit off the charts in many ways. This makes it all the more important as a practitioner to take a look at new ways to increase your impact and have solid foundations in your business, but also be clear on where you may be missing out.

It’s very important to occasionally revisit your current marketing efforts to be as effective as possible. There are many avenues that offer opportunities for marketing and growth for your practice, whether it’s on social media, email campaigns, blog posts, or even in your own office. Let’s look at some of the areas where there may be gaps in your marketing efforts and see how you can start filling them!

One of our deepest cravings as humans is to be appreciated. As a health-care provider, making sure your patients feel valued always needs to be high on your list of priorities. Going out of your way to demonstrate acts of kindness on a regular basis is a characteristic that may come more naturally to some, but it’s these little things that should be at the forefront of your mind when thinking about your practice.

No matter the industry, if you were to recall a positive customer or patient experience, I bet that positive recollection comes down to how someone made you feel. To do this for your own patients doesn't mean you need to spend hours figuring out how to make each individual feel appreciated. In fact, it’s the small gestures and acts of kindness that will take your practice’s patient experience the extra mile and make a big difference.

Think for a moment what differentiates your experience at a 5-star hotel vs a 3-star hotel. It comes down to the small, simple things that a 5-star hotel knows you need before you ask. These may include finding a chocolate on your pillow, a welcome basket, or an info package for your next steps on how to navigate the time spent in the area.

When we spend some time looking at the user experience in our business, we start to see opportunities to make small adjustments that can exponentially add to the success of our practice, whether chocolate is included or not!

You may be an expert at what you do, but are you comfortable articulating it in a confident and engaging manner to an audience?

It’s no surprise that social media is an essential marketing tool in running a business. In fact, it is now essential to be on social media. While each platform serves its own purpose, LinkedIn is definitely an online space where you want to have a presence for you and your business.