The Business Supplement™

The healthcare industry is on the brink of a revolution as AI technologies become more widely available. Practitioners can capitalize on this advancement using it to immensely benefit their practices.

The health industry is expected to grow in many ways in the next year and beyond as technology advances, generational interests change, and convenience becomes increasingly important. As a practitioner, exploring new ways to support and heal your community is an exciting time. Let's dive right into the biggest trends for this year.

Standing out online and getting seen amongst thousands of other practitioners offering similar services can feel overwhelming. Unless, of course, you have the right strategies.

In today’s world, your ideal patients are being bombarded with sales pitches and opportunities from health-care professionals all day long. It can feel hard to stand out and make a name for yourself when so many others are doing the same.

It’s no surprise that YouTube is one of the best places to be these days when it comes to marketing your practice.

As a health-care professional, your time is extremely valuable. The people who need you and your care will always supersede the time and energy you have available to serve. So how are you going to be able to help every ideal patient who walks through your doors if you don’t have enough hours in the day, or if they can’t afford your care?

After consulting hundreds of practitioners and working one-on-one with others who were sure they had already nailed down their niche, it turns out that choosing your niche is one of the hardest things to figure out. But it’s also one of the most important and rewarding.

Repurposing your content is one of the biggest timesaving hacks you can use when it comes to creating content. The goal is to take the talking point you’re discussing and break it up into multiple forms of content for each platform. This way you’re not having to think of several different ideas to discuss every week, and you’re able to be in multiple places at once.

In today’s world, marketing strategies revolve around social media because that’s where most people are spending their time. Unless you’re outsourcing your social media marketing to a professional, it’s difficult to consistently create the content you need to make the most of these audience-building opportunities. Even more daunting is knowing where to begin!

The reality is that creating content is one of the biggest friction points for most practitioners. I want to help relieve the overwhelming task. I want to show you that it can be easy and clear to know what kind of content you should be making, how to make it, and help you understand how to repurpose one single piece of content effectively. This will save you time to get you back to what’s most important – caring for your patients.

One of the best things you can do for your business as a health-care practitioner is to answer this question, “Who is your Ideal Patient?”