A Guide to Instagram Analytics


Let’s dive deeper into Instagram’s social media analytics and specific data points that measure the performance of your account. If you have a business account on Instagram, you will find insights directly through the app under the Professional Dashboard. Collecting the various types of feedback enables you to focus on your social media strategy and refine decisions. 

Instagram’s analytics provide relevant information based on these specific demographics: gender, age range, location, best posting times, and more. It would be best to highlight your strategy around these metrics to attract more followers.

Through the Professional Dashboard, you can access your ‘Account Insights,’ which is an overview of the following account categories: ‘accounts reached,’ ‘accounts engaged,’ and the total number of followers.

The ‘Reach’ category on Instagram shows the number of unique users who view the content in the feed or Story. Try to maximize this metric to increase brand awareness.

The degree to which your followers engage with your brand is categorized under ‘Accounts Engaged.’ It measures the interest someone has in your post, Story, or Reel through likes, comments, saves, and shares.

Content visibility is essential to your brand because Instagram’s algorithms prioritize posts with higher interactions. The ‘Followers’ category shows the demographics and times your followers are on the platform. The most active time for your followers is the best time to post. These times vary daily, so use this tool to determine the best time to post content.

Furthermore, you can collectively use the data from the ‘Account Reach’ and the ‘Account Engaged’ categories to determine your specific engagement rate. Engagement rate (ER%) measures actively involved followers.

Remember, there is a formula to measure Instagram engagement. To find the engagement rate on Instagram, take the number of accounts engaged over the accounts reached. The engagement rate (ER%) is important to compare with the industry standard to find your ranking comparatively.