Be Authentic and Organic with Your Audience

Designs for Health Social Media Team
social-audience-authentic

It can be challenging to portray authenticity on social media.

Being real when communicating with your audience, getting behind the scenes, owning up to potential mistakes, and keeping social media posts in-house can help show your audience that you’re authentic. Building relationships with your patients between visits will help to increase patient retention and keep them engaged with your practice.

Let's take a closer look at what you can do to channel your authenticity through your social media posts.

Be Real.

Be honest about your product or service. Let your audience know what you’re providing.

It’s important for your audience to see your content as a service to them. It’s also important to get your audience excited about what you can provide for them. You’ll gain more customers who will want to work with you.

Get Behind the Scenes.

Go behind the scenes and humanize your brand. Utilizing social media is a great way for your audience to get to know you.

Posting videos of yourself at your practice and talking about your employees are great ways for your audience to see your authenticity. Your content does not always have to be polished, but it will make your brand more real and relatable.

Own Your Mistakes.

We are all human, and everyone makes a mistake from time to time. Take ownership when you do make a mistake and learn from it. Your audience will appreciate you clearly communicating what went wrong and providing a solution going forward.

Keep the Posting In-House.

Using third-party companies to post on your behalf may make being authentic more difficult if you’re not posting your own content. Working with a third party won’t give your audience the true feeling of authenticity. Your audience will know that it’s not your own personal touch being applied to your social media presence and your engagement won’t be as high.

In a landscape where not everything is what it seems, being authentic will go a long way in growing your social media platforms and eventually your business. Make your audience want to follow your efforts by sharing an inside look into your practice and meeting your staff. Build relationships through organic content and encourage continued support from your patients.