The Business Supplement™

Are you ready to take 2022 by storm and take advantage of the massive opportunities in the natural health-care space that are likely here to stay?

With each New Year, most of us take a moment or two to think about what we want to happen in this next chapter. We can all agree that the last couple of years have been a bit off the charts in many ways. This makes it all the more important as a practitioner to take a look at new ways to increase your impact and have solid foundations in your business, but also be clear on where you may be missing out.

It’s no surprise that social media is an essential marketing tool in running a business. In fact, it is now essential to be on social media. While each platform serves its own purpose, LinkedIn is definitely an online space where you want to have a presence for you and your business.

Email marketing is a great way for healthcare providers to boost patient engagement, share valuable educational content, and increase practice revenue. It’s still used more than any other social platform — the average conversion rate is 6.0%, compared to 1.9% through social media.

Let’s explore the top five tactics to help you make the most out of your email marketing efforts.